01 A basic company profile.
02 Information about executives/directors or other point(s) of contact of interest.
03 Information about related companies.
04 Media and news about the company.
05 A summary of findings containing general recommendations from the Red Lion analyst.
06 For reports on one's own company you'll get an overall picture of how the company is presented to the public, any inaccurate info that should be corrected, and potential PR vulnerabilities.
07 For reports on potential merger and acquisition targets you'll get background information prior to full due diligence investigations, potential PR vulnerabilities, recent noteworthy events that may affect the company’s image and/or risk level, and an overall picture of how the company is presented to the public.
08 For reports on potential sales clients you'll get background information to help assess whether the target is appropriate (e.g., size, industry, potential vulnerabilities) and potential talking points about the point(s) of contact and company to help build rapport.
09 For reports on competitors you'll get background information about competition within the market, and identification of competitors’ potential vulnerabilities or weaknesses.